• Just don’t: Why AI-generated marketing content is a regulatory minefield for mortgage lenders,James Duncan

    Just don’t: Why AI-generated marketing content is a regulatory minefield for mortgage lenders

    Marketers have long used endorsements and testimonials in their ads. Even though it goes by multiple names, this is a playbook dating back centuries. You have something to sell. You borrow the trust of a known personality. You sell more product. For years, influencer marketing and user-generated con

    View more

  • Many older Americans stuck in homes that no longer fit,Jonathan Delozier, HousingWire Automation

    Many older Americans stuck in homes that no longer fit

    The nation’s housing shortage is often framed as a challenge for first-time buyers and growing families. But another group is increasingly feeling the impact — older homeowners who want to downsize yet find themselves with few practical options. Across the country, many seniors remain in large famil

    View more

  • Class Valuation adds Makena InstaPlan ahead of UAD 3.6 shift,Sarah Wolak

    Class Valuation adds Makena InstaPlan ahead of UAD 3.6 shift

    Class Valuation has partnered with Makena to provide appraisers with new mobile data-collection tools ahead of the mortgage industry’s transition to the Uniform Appraisal Dataset (UAD) 3.6 standards later this year. The appraisal management company announced last week that appraisers working through

    View more